Your story isn’t just content.

It’s your greatest asset.

It’s what makes your brand unforgettable. It’s what sets leaders apart.

And it’s time to tell yours in a way that positions you as the go-to expert, opens doors, and creates effortless sales.

GET A CORE STORY THAT SELLS

An unforgettable Core Story is why you get booked, noticed, and paid.

🔥 You don’t add to the noise—you lead the conversation.
🔥 You don’t just post content— your content MOVES people
🔥 You don’t have to “hard sell”—your story creates desire naturally

People don’t buy offers. They don’t buy expertise.

They buy emotion. They buy connection.

They buy story.

Right now, yours is an untapped goldmine.

Let’s fix that.

GIMME

You haven't captured the magic of your story....yet

The reason you've shared your story before and got *likes* instead of sales?

It wasn't designed with the key conversion ingredients you'll discover inside the Core Story Lab

✅ You didn't identify the GOLDEN THREAD so telling it felt like wrestling random strands of spaghetti instead of sharing a coherent narrative that landed an unmistakable message.

✅ You didn't know where to start - *hint, it's not at the beginning - or what to include.

✅ You made your story about YOU, instead of capturing the 'mirror moments' that reflect your perfect client's reality so well they instantly feel seen, heard and motivated to buy.

This is exactly what we fix inside Core Story Lab

Your Core Story a beautifully authentic business asset that works harder than you do

Here’s exactly where—and how—you’ll use it:

✔ Your Social Media Posts
No more “posting for the sake of it.” Your Core Story makes your content instantly more engaging, shareable, and high-converting.

✔ Your Sales Pages & Offers
People don’t buy because of fancy features—they buy because they believe in you. Your Core Story makes your sales copy magnetic.

✔ Your Speaking Gigs & Podcasts
Hosts want guests with a story that grabs attention and keeps listeners hooked. This is how you get booked (and rebooked).

✔ Your Website & About Page
Forget the generic “I help people do XYZ” spiel. Your Core Story instantly communicates why YOU are the only person your audience should be paying attention to.

✔ Your Sales Calls & Pitches
Sell without selling. When your story is clear and compelling, people convince themselves they need to work with you.

✔ Your Ads & Email Marketing
Ads with a strong story convert better. Emails with a personal hook get opened, read, and acted on. This is how you make your marketing stick.

But will this work for me?

I’ve had people come to me saying:
❌ “But my business is different…”
❌ “I’m not sure my industry needs storytelling…”
❌ “Does this really work for my niche?”

And every single time, within minutes of unearthing their Core Story, they see the shift. The lightbulb moment.

This isn’t just for personal brands or “creatives.”

It’s for anyone who wants to be heard, seen, and chosen.

I’ve helped:
✅ Coaches & consultants
✅ Health & wellness experts
✅ Product-based businesses
✅ Course creators & content experts
✅ Spiritual mentors, hypnotherapists & breathwork coaches
✅ Ads experts & social media strategists
✅ Entrepreneurs in every niche

So unless you plan on running your business in silence, or you don’t want to connect, stand out, or make selling effortless—yes, this is for you.

And once you see the power of your story, you’ll never look at content, marketing, or sales the same way again.

I WANT IN!

You’re here right now because of a story.

Maybe it was a post. A podcast interview. A moment where you heard something that made you stop and think, “That’s me. That’s exactly what I’ve been struggling with.”

That’s the power of story.

The right words don’t just grab attention.

They reach into people’s minds and make them feel seen.
They cut through the noise.
They pull in the exact people you’re meant to work with—the ones who say, “I don’t know what it is about you, but I need this.”

And that’s exactly what Core Story Lab is here to teach you.

I've worked with 600 + entrepreneurs who have magic inside them and a message that misses the mark

Entrepreneurs who should be leading their industries but struggle to explain what they do in a way that actually lands.

Because they’re piecing together a thousand different things—socials, offers, content strategies—without the one thing that ties it all together: Their Core Story.

This is the golden thread that makes everything click.

It’s the reason I went from reporting live on national TV to becoming the go-to storytelling strategist for industry leaders.

It’s why my business took off when I had barely any audience.

And it’s why clients come to me saying:
“I’ve tried everything, but nothing sticks like this.”

Now, I’m handing you the exact process.

MAKE ME MAGNETIC

FYI: I didn't stumble across storytelling 6 months ago on Instagram

I’ve spent 27 years mastering storytelling—first as a national TV correspondent, then as a novelist, before consulting for global brands.

I've worked with 600 + entrepreneurs who finally see that selling with content can be way more fun and feel good and profitable than they ever expected

I know exactly what makes a story land, sell, and spread—without relying on hacks, trends, or guesswork.

So when I started my business? My content was working for me from day one—even when I had just 200 followers.

And within weeks, people were DM’ing me asking:
"How are you doing this?"
"Can you teach me?"

Now, I’m handing you that exact process.

Inside THE CORE STORY LAB, you won’t get gimmicks or trends that fade.

You’ll get the storytelling strategies that last—the ones based on psychology, human connection, and timeless persuasion.

Get your story locked in, and watch what happens next

🔥 Your content speaks directly to your best client—they stop scrolling because it feels like you’re talking straight to them.

🔥 You quit the convincing—your story builds natural desire, making them lean in instead of tuning out.

🔥 Your audience gravitates toward you—they trust you, resonate with you, and see you as the only choice.

🔥 You stand out as a real human being—a beacon of authenticity in a sea of sameness.

🔥 You become unforgettable—not because you’re louder, but because you’re real.

I'M READY TO TELL A STORY THAT SELLS

Core Story Lab

Let your CORE story do the selling for you

£33.00 GBP

Get your story locked in, and watch what happens next.

🔥 Your content speaks directly to your best client—they stop scrolling because it feels like you’re talking straight to them.
🔥 You quit the convincing—your story builds natural desire, making them lean in instead of tuning out.
🔥 Your audience gravitates toward you—they trust you, resonate with you, and see you as the only choice.
🔥 You stand out as a real human being—a beacon of authenticity in a sea of sameness.
🔥 You become unforgettable—not because you’re louder, but because you’re real.

This is your moment to own your story—before someone else does.

SHOW ME!

For just £33 you’re going to end up with a crystal-clear, high-impact Core Story that does the heavy lifting for you

What's inside the mini-course ⬇️

Your Core Message

This is the beating heart of your business. Without it, your content feels scattered, your brand feels inconsistent, and your audience doesn’t quite get why they should choose you. We’ll lock in a core message that is unmistakably you - so everything you say, post, and sell is instantly aligned and magnetic.

Design your story to sell (without feeling like you’re selling)

Your dream clients don’t want another sales pitch. They want a story they see themselves in. You’ll create a story that instantly resonates, making your audience think, “that’s me. I need this” - so when it’s time to sell, they’re already in.

Choose the right story (because not every story is a sales story)

Got multiple stories and no idea which one to tell? You’ll untangle the mess and learn exactly how to pick the right story for the right moment - whether you’re writing a social post, speaking on a podcast, or standing on a stage.

Streamlining & stress testing

Struggle with rambling? Lose people halfway through? Not anymore. You’ll learn how to edit like an expert, cutting out what doesn’t serve the story so your message hits fast, clear, and with zero wasted words.

The Core Story Arc formula

This is the exact structure that makes your story impossible to ignore. Whether you’re writing an Instagram post or a keynote speech, you’ll know exactly how to shape your story for engagement, emotion, and action.

By the time you’re done, you won’t just ‘have a story’ you’ll have a business asset that works 24/7 to attract opportunities, sell your offers, and position you as the name everyone remembers.