Most masterclasses are built on a broken formula 


You’re told to deliver as much value as possible and the sales will flow 

So you either 

✔ Cram every strategy you’ve ever learned into one session
✔ Or guard your best work your best work in case people don't buy or someone copies it 

And when the sales don’t flow? You’re left  wondering if it's your offer that's the problem

When the real problem is your masterclass didn't create desire for the next step 

 

SHOW ME THE BETTER WAY

WARNING: YOUR DMS ARE ABOUT TO GET VERY, VERY BUSY 

Speak to everyone, sell to no one 

 And here’s the other problem:
Most masterclasses are way too vague.

They try to solve everything in 50 minutes — your entire business model, your whole fertility journey, your full weight loss struggle.

But vague doesn’t convert.
Precision does.

Your masterclass should laser in on one pressure cooker problem — the issue your audience feels in their body right now — and build the story arc around it.

Because when you deliver a huge shift around one pressing issue  with clarity, you create the desire for the next step 

 

Teaching doesn’t create desire. It just delivers more information.
A masterclass built on a story arc creates desire.

Because what sells isn’t the tips.
It’s the journey you take your audience on:
✨ Showing them why what they’ve tried hasn’t worked
✨ Revealing the real gap they couldn’t see
✨ Positioning your offer as the obvious better way forward

That’s the power of a story arc.

 
 

Masterclass to a Million 

Get the story-powered masterclass model — the same framework that's generated hundreds of thousands in sales without ever making my audience feel overwhelmed or sold to.

Here’s what shifts when you step into story arc:

✔ Your audience shows up excited — not passive
✔ You deliver deep insight without drowning them in content
✔ Engagement stays high from start to finish
✔ Your offer feels like the natural next step, not a pushy pitch

You stop teaching for free.
You start selling with ease.

Hi, I'm Colette,

I'm the messaging and offer expert other messaging and offer experts come to for mastery.

I'm obsessed with helping innovators like you express your magic even if (especially if) there's no blueprint for what you're doing. 

Because what I know is that game changing methods and approaches, require a more sophisticated form of expression.

That's where my story-powered process comes in.

It allows you to...

☑️ explain the unexplainable

☑️ turn the intangible into the desirable 

☑️ capture attention without dumbing down 

☑️ ditch pain point marketing. This isn't just icky, it's actually bad for your business.  

What’s Inside

This isn’t a content dump. It’s a conversion system.

👉 The Floor Filler Process — choose a conversion-ready theme your audience can’t scroll past

👉 Message to the Gap Technique — boost sign-ups and cut ad costs by naming the real desire they can’t resist

👉 The Masterclass Story Method — your story arc, your voice, the storytelling framework that builds desire without over-giving

👉 The Live Levers — keep people engaged until the very end, leaning into your CTA

👉 The Email Sequence — my exact warm-up + follow-up emails that turn registrations into buyers (plug + play)

👉 The Canva Template — designed to guide the story flow (not cram in 47 slides of content)

👉 Behind-the-Scenes Walkthrough — see how I plan and run my own masterclasses, from idea to execution

This isn’t just training.
It’s the blueprint to build a masterclass that captivates, connects, and converts.

Yes, I'm in!

 

“But I don’t have a story.”
You don’t need one. This isn’t about sharing your life story.
It’s about structuring a story arc for your masterclass that shows your audience why what they’ve tried hasn’t worked, reveals the real gap, and positions your offer as the obvious next step.

“What if I’ve already run masterclasses and they flopped?”
Perfect. That means you’ve already done the hardest part: you showed up.
Now it’s about shifting the structure. With a story arc, your audience leaves wanting more, not checked out.

“But I don’t want to be pushy when I sell.”
Good. Neither do I.
When your masterclass is designed as a story arc, your offer doesn’t feel like a pitch — it feels like the next chapter they’ve been waiting for.

“I’m not a natural performer.”
You don’t need to be.
The story arc does the heavy lifting for you.
You’re not performing — you’re guiding your audience through a sequence that naturally creates momentum and desire.

“What if my audience is small?”
Then this is even more important.
When you only have 20, 30, or 50 people signed up, you can’t afford to lose them halfway through.
A story arc keeps every single person engaged to the CTA — and even a handful of conversions proves the power of structure over size.

 

 

MASTERCLASS TO A MILLION 

£222

 

 

I'M READY TO DISRUPT

PIONEER IS YOUR HOME IF 

  • You're a genius but your content sounds similar to 10 other people in your niche and this is showing up in your sales. They’re good, but could be so much better  
  • You’ve evolved and you’re ready for the next level of clients but you keep getting people who can’t afford to pay or want a magic bullet 
  • You’re fired up by your mission and you want your content to reflect it 
  • You're ready to master the million pound, (or dollar) messaging that sells any offer so you’re never stuck for what to say 
  • You have insanely big goals (financial or otherwise) but you refuse to use questionable tactics that make you feel s**t

What's Inside Pioneer?

 

1: Your Genius Activated & Fully Expressed



Can't express what makes you unique? You're losing sales because people need a reason to choose you beyond 'you care deeply'
Here you extract your magic. Articulate it. Then build the case for it in every post so your content sells you (not your competitors)

2: The Expansive Client Shift

 
Stop creating content for your ideal client and message to the person who who’s already ready instead.
Learn to speak to your Expansive Client so clearly, she screenshots your post and quotes it back as she buys.
And...get my pain-to-pleasure language method that quietly repels the 'heavy to hold, need convincing crowd' and pulls in the ones who're a delight to work with and get rave results 

3: Disruptive Messaging


RIP the era of visibility and value content (it doesn't sell)
Instead, I show you how to create posts that ricochet through the head and heart of your Expansive Client and drive her into your DMs

My story-powered disruptive approach is why even with a small audience my income far exceeds most people with thousands more followers (in fact they're hiring me)

Includes the exact Counter Current method I use to convert strangers in as little as a sentence (*it's why my ads have a ridiculous ROI) 

Plus a plug-and-play messaging bank with...
✔️ Attention-capturing hooks
✔️ Desire-driving narratives
✔️ Demand-led post angles

4: Practical Magic - the show how 


✨ The Disruptive Carousel method (the kind that drives 100 signs up from one post)
✨ High-converting spoken reels that sound like a casual conversation
✨ The story-powered live method 
✨ Story-selling on IG (the method work across all platforms)

5: Hot Offer Architecture

Here you'll refine or redesign your offers to that they feel like the *home* your Expansive Client has been searching for, but hasn't found until now 

You'll take your messaging data and...
→  pump it into your offers to create your next bestseller
→ Spot the micro offers and cash injections hiding in plain sight

→ Create an ecosystem where one offer sells the next so that you scale you into juicy compounding months

6: Ads to Amplify


Now you've created your most disruptive posts, the Chilled Woman Approach is to send them to more people than while you're kicking back.

Pioneer is one of the few (if not the only) messaging programme to include ads. Why? Because we leverage everything you do so it works faster, without you working as hard 

Inside the portal you'll get the key to: 
→ Low-cost traffic ads that cost as little as £2 per day
→ Video views that warm your audience and help you choose your best messaging strands
→ Lead magnet ads that bring new people into your world every single day, whether you're working or not.

© 2025  ALL RIGHTS RESERVED COLETTE MCBETH STORYTELLING LIMITED