Masterclasses should grow your audience and create your best months in businessđź’¸
Trouble is most are built on a broken formula 


You’re told to deliver as much value as possible and the sales will follow
So you either: 

âś” Cram all your gold strategy into one session

âś” Or deliver surface level 'how to' content while guarding your best work in case someone copies it

And when the sales don’t flow? You’re left wondering if your offer is the problem
When the real issue was that no one has shown you how to deliver potent perspective shifts that generate desire for the next step 
SHOW ME THE BETTER WAY

Time to showcase your expertise by creating shifts so huge not investing becomes the riskiest move 

Teaching doesn’t create desire. It just delivers more information.

What sells isn’t the tips.
It’s the journey you take your audience on:

✨ Showing them why what they’ve tried hasn’t worked
✨ Revealing the real gap they couldn’t see
✨ Positioning your offer as the obvious better way forward

That’s the power of a story arc.

If your masterclass appeals to everyone, it sells to no one 

Instead of vague premises like: '5 steps to boost your fertility; or 'Find your Calm in Midlife, or 'The Gentle Parenting Approach' 

Your masterclass
 should delve into a pressing problem your best clients want solving right now.

Because vague doesn't convert

Precision does. 

And when you deliver a huge shift around one pressing issue  with clarity, your audience doesn't just trust you 

They trust themselves to get the result with you 

Masterclass to a Million 

Get the story-powered masterclass model — the same framework that's generated hundreds of thousands in sales without ever making my audience feel overwhelmed or sold to.

Here’s what shifts when you step into story arc:

✔ Your audience shows up excited — not passive
âś” You deliver deep insight without drowning them in content
âś” Engagement stays high from start to finish
âś” Your offer feels like the natural next step, not a pushy pitch

You stop teaching for free.
You start selling with ease.

Hi, I'm Colette,

I’m the storytelling and messaging alchemist to 6 and 7 figure business owners.

And my masterclasses? They’ve been my most potent growth tool.

They’ve built buzz around my work, grown my audience, and generated £70k sales months on repeat.

And here's why:

All my masterclasses follow a story arc.
They’re built around one pressure cooker problem my Expansive Client needs to solve right now.

Where others cram everything in, scatter tips, and hope something lands, I go narrow and deep with my messaging.

That’s why the shifts I create are the kind people would pay thousands for.

And here’s the crucial piece: I never serve the full meal.

I open a curiosity gap.

So instead of walking away overwhelmed, my audience leaves lit up with clarity, experiencing transformation in real time and burning to take the next step with me.

 

What’s Inside

This isn’t a content dump. It’s a conversion system.

👉 The Floor Filler Process — choose a conversion-ready theme your audience can’t scroll past

👉 Message to the Gap Technique — boost sign-ups and cut ad costs by naming the real desire they can’t resist

👉 The Masterclass Story Method — your story arc, your voice, the storytelling framework that builds desire without over-giving

👉 The Live Levers — keep people engaged until the very end, leaning into your CTA

👉 The Email Sequence — my exact warm-up + follow-up emails that turn registrations into buyers (plug + play)

👉 The Canva Template — designed to guide the story flow (not cram in 47 slides of content)

👉 Behind-the-Scenes Walkthrough — see how I plan and run my own masterclasses, from idea to execution

This isn’t just training.
It’s the blueprint to build a masterclass that captivates, connects, and converts.

Yes, I'm in!

 

“What if I’ve already run masterclasses and they flopped?”
Perfect. That means you’ve already done the hardest part: you showed up.
Now it’s about shifting the structure. With a story arc, your audience leaves wanting more, not checked out.

“But I don’t want to be pushy when I sell.”
Good. Neither do I.
When your masterclass is designed as a story arc, your offer doesn’t feel like a pitch — it feels like the next chapter they’ve been waiting for.

“I’m not a natural performer.”
You don’t need to be.
The story arc does the heavy lifting for you.
You’re not performing — you’re guiding your audience through a sequence that naturally creates momentum and desire.

“What if my audience is small?”
Then this is even more important.
When you only have 20, 30, or 50 people signed up, you can’t afford to lose them halfway through.
A story arc keeps every single person engaged to the CTA — and even a handful of conversions proves the power of structure over size.

What if I don't want to run my masterclass live?

I love showing up live and then turning my masterclass into an evergreen offer that makes me daily sales, but everyone is different.
If you don't want to run it live, you'll need a damn fine one out of the gate to convert (and that's what you'll get inside) 

MASTERCLASS TO A MILLION 

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Make me the Netflix of my niche

The Added Edge of Masterclass to a Million

👉 This isn’t just a masterclass glow-up.

It’s the messaging ignition you’ve been missing.
Why? Because a bestselling masterclass isn’t about slides or delivery tricks,  it’s about the words that demand response.
And here you’ll get the exact process that’s helped 100s of experts turn their expertise into conversions.

👉 Create once. Sell forever.
Forget one-and-done events. The right masterclass doesn’t expire, it compounds.
Inside Masterclass to a Million, you’ll discover The After Party Method for stretching the shelf-life of your masterclass so it keeps selling long after you’ve left the Zoom room.

👉 Your growth compounds, masterclass by masterclass.
Here’s the truth: not everyone buys on the spot. And that’s not a failure, it’s human behaviour.

Each masterclass grows your pool of primed buyers, multiplies your touchpoints, and stacks authority.
This is the strategy that doubled my income year after year — not harder launches, not bigger funnels. Just smarter masterclasses.

© 2025  ALL RIGHTS RESERVED COLETTE MCBETH STORYTELLING LIMITED 

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