For entrepreneurs on a mission
THE POTENT OFFER PATHWAY
Double your income in 3 months without doubling your workload
READY TO POP!!Ever seen other coaches and experts talking about their big money months and asked, but how…?
Because meanwhile...
Your diary is so full you can't see a way to serve more clients without cloning yourself
And the offers you have don’t always fly off the shelves
And you can’t work out how to message different offer ideas without sounding confused
You could easily double your sales if only you knew how to create new offers and sell them with potent messaging without overthinking, spending days writing a sales page, or planning a big launch
In POP you'll uncover
➡️ The offers that are hiding in plain sight and will make you $$££ (in days ...seriously, this happened)
➡️The potent messaging for each offer so it lands in the sweet spot of your audience’s most pressing needs and desires
➡️ You'll discover how to grow your audience with a buzz building event
➡️ And how to use the POP system to make sales in your sleep (yes really)
🔥 Every single screenshot you see on this page has come from a client in the last 3 months
I WANT IN!
Why spend time and energy figuring it out yourself when you could be making more sales this week?
SHOW ME HOW!
Hi, I'm Colette,
And I have a confession:
I used to hate selling
See, before my business, I'd spent 10 years as a BBC TV correspondent and another 8 writing novels that have been published all over the world.
You could say, selling was not my thing. AT. ALL.
So when I was told to track warm and cold leads, get chatty in the DMs (with an eye on converting) and press paints points in order to make sales, I thought, 'I CAN'T DO THAT' and, 'WILL I EVER MAKE THIS WORK?'
Thankfully, I didn't have to do any of those things because people started reaching out to me.
And all I was doing was using my 26 years experience as a storyteller to connect with my audience on a much deeper level than your average 'how to' content ever does
Now after working with more than 300 coaches, experts and personal brands on their messaging and storytelling; doing a gazillion content reviews; helping my clients make more sales than ever while still feeling every inch a genuine human , I've put together my top messaging hits in BESTSELLER
Inside you'll get 12 of my biggest selling messaging frameworks so you can take guess work out of your content and start moving your perfect people so they can't wait to work with you
YOUR PATHWAY TO SOLD-OUT OFFERS
Module 1
YOUR OFFER SUITE
Discover the story-powered way to scan your offer suite for ‘desire gaps’ so you can double or triple the opportunities clients have to work with you WITHOUT doubling your workload
Identify the new or current offer you want to sell so we can pull out the juicy messaging that leads to ‘YES PLEASE! DMs
It doesn’t matter if you haven’t created or even thought of these offers yet. I’ll show you how you can sell with them 100% integrity
Outcome: At least one new offer you haven’t yet thought of
Task: Create your offer story
Module 2
MESSAGING POTENCY
Every offer has its own messaging and you’re going to master this so you can move from selling one offer to another like a pro, without feeling like you’re selling at all
You’ll get my ‘narrow and deep’ method to extract the gold to message each offer to sell
You’ll create: 10 highly resonant content ideas and hooks that capture the attention of the very person you know needs and wants this offer
You get: 4 high converting messaging frameworks you can adapt to your own offer
Google doc template so you can sell without a sales page
Module 3
AUDIENCE IGNITION & GROWTH
Build a buzz, grow your audience
This is how I’ve gone from £2k months to £42k sales months (full transparency, it didn’t happen overnight)
I’ll show you how to come up with the idea for your buzz building event so it creates a curiosity gap and positions you as the authority AND grows your audience fast
Goal: your buzz builder idea
You get: 3 post ideas that drive demand for it without just saying, ‘come to my event!’
Module 4
SALES & OFFER FLOW SYSTEM
This is the offer runway that will totally transform the way you create content so your posts ALWAYS drive demand for you even if you’re not in a selling ‘season’
Outcome: Your 3 month ‘content to cash’ building plan
Bonuses
THE AFTER PARTY
I’ll show you the genius steps I take AFTER I've run a programme live to make money in my sleep (yes, it really does happen)
POP TECH
The tech you need to deliver your POP offers
POPPIN IDEAS
The POP creative campaign ideas generator
Is POP right for you?
- You’re a coach or an expert and you’re going places, but you’re likely getting a bit impatient because you’re not getting there fast enough.
- You’re reaching a point where you’re totally tapped out with 1:1 and wondering how to grow when your diary (and headspace) is full already. You know you’re leaving money on the table and not serving everyone you’d like to and want to move out of the ‘trap’ you find yourself in
- Perhaps you have one programme that sells but when you’re not selling it, you notice an income dip
- Or maybe the thought of big launches scares the bejesus out of you, and you just want a repeatable and wildly strategic system to sell your offer without scratching your head wondering how to get attention and move people towards the sale
- You’re sick of reading posts from coaches who talk about their big figure months without sharing the HOW.
- You’ve got ideas for more offers but haven’t mastered the art of selling each one individually so your content currently feels confused and you’re losing sales when you could be drawing more people in
- You want a BIG injection of $$££ in your business and you’re ready to move now
Inside POP:
POP is a self-study programme that gives you a repeatable and wildly creative system to expand your offer suite and double or triple the opportunities for people to work with you at different price points along with the potent messaging to sell those offers
All of which means…
Instead of just randomly sharing posts to be visible, you’re going to understand the offer - content connection that creates more sales with more ease for any new or existing offers
✅ 4 modules of pre-recorded videos focussing on micro offer, micro messaging, audience growth, and offer flw
✅ The exact structures you can rinse and repeat with your own voice and personality
✅ Workbooks, high performing messaging frameworks, the 'no sales page template' and the content ideas generator
